Facebook Market

Opening

Since 2004, Facebook has grown a staggering user base, boasting over 1.4 billion active users at the end of 2016, out of which 9 billions are active users! It wont be surprising for you that it constitutes one fourth of the world’s population. So unless you’re selling one of the most niche products in the market, there is a very good chance that your target audience has a presence on the site.

With Facebook adverts you choose the type of people you wish to reach and deliver your adverts to. This makes your adverts more relevant for the people who see them, and brings you real results.


Opportunities With Facebook Ads

facebook might please you with one of its biggest advantage on advertising that is it enables to only your targeted audience. In fact, compared to the average online reach of 38% for narrowly targeted campaigns, Facebook is 89% accurate.

Here’s a quick summary of the differences between these two powerful advertising platforms

One of the biggest differences between Google and Facebook Ads is search intent.

Facebook  Facebook

Google  Google

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Facebook users are shown ads for based upon their interests

Google searchers are specifically looking Something

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Facebook is about brand awareness

Google has a pull marketing strategy

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Facebook has behavioural data

Google has keyowrds data

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Facebook enables you to advertise to people who aren’t necessarily searching for your product. They’re minding their own business, looking at cat videos and kid photos on Facebook, and happen to see your ad when it passes through their news stream. They weren’t searching for your product, but they still get exposed to your ad.

When it comes to Google search, the goal is to show an ad that matches exactly what people are searching. By doing so, you match the search intent and will hopefully increase your click through and conversion rates for your ads.

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On Facebook, you can pay as little as $0.25 per click depending on the CTR and targeting factors for your ad.

But on AdWords, advertisers can spend more than $100 per click in really competitive industries


More Benefits !

Facebook Live

Facebook Live

Facebook Live allows people to broadcast real-time to their audience via mobile devices. Verified pages and profiles have access to the feature, as well as a small percent of iOS users in the United States and a few other countries, so far. Facebook Live is very similar to Periscope, The difference is, users can broadcast to their existing audience on Facebook, and don’t need to build one from scratch again.


Instant Articles

Facebook has partnered with hundreds of media organizations throughout the world to offer this powerful feature. Facebook hosts content for media partners those publish using Instant Articles, and the content loads ten times faster. Instant Articles isn’t a video feature, per se; but it does create a more immersive experience for the user with embedded moving images, videos, audio, maps and more in the articles.

facebook Instant

Facebook Animate

Animated GIFs

Both Facebook personal profiles and business pages support animated GIFs


Facebook profile videos

Lets users upload a 7-second looping video in lieu of a profile image. This feature is slowly rolling out and is currently only available to a small number of iOS users.

Facebook video

Facebook Cinemagraphs

Cinemagraphs

These are a still image (shot as a short video clip using a tripod), with only partial movement. The exported file can either be a video format or animated GIF.


Facebook 360 videos

It’s all about creating an immersive experience for users as Facebook keeps giving more emphasis to 360 videos. To inspire more 360 video content creation, Facebook launched a microsite dedicated to providing filmmakers best practices.

Facebook 360

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