Since 2004, Facebook has grown a staggering user base, boasting over 1.4 billion active users at the end of 2016, out of which 9 billions are active users! It wont be surprising for you that it constitutes one fourth of the world’s population. So unless you’re selling one of the most niche products in the market, there is a very good chance that your target audience has a presence on the site.
With Facebook adverts you choose the type of people you wish to reach and deliver your adverts to. This makes your adverts more relevant for the people who see them, and brings you real results.